21 May 2026
Why European Beauty Brands Struggle to Reach U.S. Shoppers
The U.S. is the largest beauty market in the world, and the hardest for a European brand to enter alone. Here is what stands in the way, and what it takes to get through.
The U.S. is the largest beauty market in the world, and the hardest for a European brand to enter alone. Here is what stands in the way, and what it takes to get through.
Amazon rewards a short list of things and quietly ignores the rest. For a beauty brand, here is where the effort is worth it.
The Modernization of Cosmetics Regulation Act changed what it takes to sell cosmetics in the U.S. Here is what a European brand needs to know.